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🧠 Hiring Trends and Strategies to Thrive in 2021 featuring Amar Ghose from Zenmaid.

One of my goals for 2021 is to spend less time running my cleaning business and more focused on personal and family goals. I think you will agree with me, life is too short as we learned the hard way during 2020.

This December 15th I will be hosting Amar Ghose in my last webinar of the year to discuss what’s coming in the Hiring and Recruiting space for the residential cleaning market in 2021. 

And also we want to give you a clear Hiring Strategy Step by Step so can thrive in 2021 and get the best cleaning talent working for you, so you can focus on other things!

You’ll learn, how to:

1. Build a go to strategy to hire more and better employees.

2. Create your hiring personas to bring the right people from the get go.

3. Hiring trends (and predictions) for the cleaning industry in 2021. 

4. Amar Ghose’s hiring book discussion5. Q&A’s and more.

Topic: Hiring Trends and Strategies 12/15/20 – Amar Ghose and Juan Chaparro.

Download Webinar PDF

Visit The Perfect Hiring Ad for Maid Services mentioned by Amar in the Video.

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Webinar #5 The 10 metrics you need to track and measure to hit $1M

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Webinar #2 Ultimate Hiring Guide

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Webinar # 1: Reducing costs and Learning how to operate a Leaner Maid Service with Virtual Assistants

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Webinar #4 Implementing Pipehire 101

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Webinar -The Ultimate Guide for Hiring Cleaning Employees prior the Bounce Back.

How to Market your House Cleaning Job?

1. Find the right channels, and try new ones.

  • FB jobs (best bang for your buck)
  • Indeed (paid)
  • Youtube (paid) target by zip codes where your A-players live
  • Referrals by your current employees (bonus $250-300 after 90 days) (best strategy ever)

2. Build a list of cleaning candidates – just like you do with clients

  • Blast old candidates
  • Use the emails of old candidates to get referrals
  • Create marketing campaigns to attract the the type of employee you’re after

3. Career page in you website to attract cleaning employees

  • Great website with clean look, emphasize the value of your job
  • Make it attractive, easy and simple to apply

How to Increase Candidate flow?

1. Do online application only. NO PAPER!

  • Attractive, easy to fill and should have a progress bar
  • Show that there’s a path to growing in your company

2 . Have process for evaluating cleaning applicants

  • Use lead scoring
  • Follow a process that a manager can follow (no owner dependent)
  • Be constantly hiring/interviewing

Make sure all leads fall into your pipeline.

What’s a Recruitment Funnel?

  • It’s process to hire and evaluate applicants.
  • Scalable.
  • No required by owner to be present.
  • Shows professionalism.

Hot to identify A, B, C Players

A-Players

  • They’re looking for the best job opportunity.
  • They call and apply within the same day, call them back asap – They fill all the questions to application.
  • Prior jobs experience is fully completed.
  • You can call those past managers.
  • They show up on time to the interviews on time.
  • They have a strong word and are committed.
  • They NO is NO and their YES is a YES.
  • They show integrity.
  • Ask questions about the company and what’s in it for them.
  • Score: 8-10 points.

Hot to identify A, B, C Players

B-Players

  • They’re looking for the good job opportunity.
  • They call and apply within the 24-48 hrs.
  • They fill all the questions to application.
  • Prior jobs experience is almost fully completed – You can call those past managers.
  • They show up on time to the interviews on time.
  • They have a strong word and are committed.
  • They are open to multiple job offers.
  • Score: 6-7 points.

Hot to identify A, B, C Players

C-Players

  • They’re looking any job opportunity.
  • They call and apply within the next week.
  • They fill some the questions to application.
  • Prior jobs experience is almost never completed.
  • You can’t call those past managers.
  • They reschedule or arrive late to the interviews on time.
  • Don’t show fully committed to anything.
  • They are open to whatever job is offered.
  • Score: 4-5 points.

How to retain/gain A-Players

  • Company Culture (family, advancement, continued education, workshops, bonuses, random acts of kindness).
  • How the company is run, is well managed, organized, professional?
  • Payment (ACH) weekly.
  • A-players will recommend more A-Players….

Download the slideck (PDF)

Fill the form below so we can email you the slides:

Learn how to Hire and Manager better cleaning employees.

Join our Facebook group and learn Cleaning Business Hiring and Management.

Watch the Webinar on Facebook

Watch Webinar #2: The Ultimate Guide for Hiring Cleaning Employees prior the Bounce Back on Facebook

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Webinar: Reducing costs and Learning how to operate a Leaner Maid Service with Virtual Assistants during Covid-19.

Covid-19 it’s making us rethink everything….one of those things is how we operate our cleaning business.

Why I started using VA’s?

  • Back in 2015 in was invited to participate in a technology accelerator in NYC, I had no choice but to hire someone.
  • Took a me a lot to let go of control.
  • Helped me think through every business process.

Where to find them?

What to to look for?

  • Reliable/accountable.
  • Profesional writing/grammar.
  • Good english writing and speaking skills.
  • Minimal accent / No accent.
  • Tech savvy.

What can they do?

  • Sales (booking clients, quotes).
  • Scheduling.
  • Accounting.
  • Social media posting.
  • Graphic/web design.
  • anything you can think of….

Tip: Pick one area that you need the most help with and start there.

How to Interview?

1. Start by writing posting a job.

2. Type clear deliverables y expectations.

  • What timezone are you in and what hours are you available?
  • What are your primary skills? Sales, order taking, data entry.
  • Upload voiceover with your sales script -MOST IMPORTANT!
  • Run international background check (Crimcheck)
  • Video call.

How much to pay?

  • $5-8/hr for good VA. No payroll tax.
  • Offer benefits, paid vacation, birthday and Christmas presents.
  • Commissions $3-5 per on new subscriptions.
  • Pay weekly via Xoom direct deposit into their banks.
  • Makes up a great salary in their country.

The Lean Maid Business model

the lean maid business model
  • Work from home.
  • Virtual assistants (sales, dispatching).
  • Employees are dispatched from home.
  • Use software to reduce headcount.

Reduce costs dramatically:

  • Save on office rent instead use shared office/work from home.
  • Use storage units $50-$100/mo vs. a warehouse.
  • Direct dispatch – Employees use their cars – less driving = more cleaning.
  • Use VA’s with good software.

Software I use:

via GIPHY

How Pipehire can help during Covid?

Download the slideck (PDF)

Fill the form below so we can email you the slides:

Learn how to Hire and Manager better cleaning employees.

Join our Facebook group and learn Cleaning Business Hiring and Management

Written by Juan Chaparro
Pipehire CEO